Xiaohongshu is a young lifestyle sharing platform. Xiaohongshu,as the recommendation platform with the largest reputation and the best reputation in the whole network,has high self-awareness of users,high persistence of hotspots and long cycle.In Xiaohongshu community,users can bring a certain amount of traffic to their brands by sharing text,pictures and video notes,effectively increase brand exposure,improve brand awareness and trust,and create high-quality brand reputation.